Objective. To determine the professional resources that enables the educational offer to a university program. Make a diagnosis through the D.O.F.A matrix to propose strategies required in decision- making. Materials and methods. Quantitative and cross-sectional study design. The population consisted of all professionals in the area attending a training event health. The information was collected through a structured questionnaire designed by the researchers. Results. The highest proportion were professionals residing in towns of Cordoba, owned nursing degree, worked in public institutions for the provision of services and activities exercised administrative nature. They showed interest in studies of Corporate Audit Quality in Health in quality management and specialization in Occupational Health also eligible for financing. The hue Dofa highlighted as strengths that the institution had the requirements for the proper provision of continuing education and take into account the real needs of the customer. In addition studies of competitiveness strategies to meet competition and technological surveillance to make alternative institutions. Conclusions. It was concluded that there is still no saturation of the labor market this in terms of the offered specializations.