The objective of this research was to analyze the protection mechanisms for trademarks not registered in the Venezuelan legal system, for which it was necessary to indicate the legal context of the unregistered trademarks, examine the legal situation and explain the procedure for the registration of trademarks in the legal system.The study was typified as a documentary, with a bibliographic design.The results show among other aspects, that in the Venezuelan legal system marks from a conceptual point of view are well addressed, covering a series of requirements that are considered indispensable to enforce the application for registration.It is concluded that there are different mechanisms that come to assert the rights of who was the intellectual creator of the brand.It also concludes the existence of standards that do not address procedures as such or a law that indicates them, for which an exhaustive analysis must be done in a way that facilitates the interposition of each of these mechanisms.