The number one sustainable development goal of the United Nations establishes that, by 2030, poverty should end in all its forms everywhere in the world.Colombia has made progress in this area: between 2010 and 2017, monetary poverty in the country fell from 37.2% to 26.9%.However, there are still challenges to overcome, and proof of this is Riohacha, a city that maintained poverty rate constant at 46.9% during this period.The main objective of this document is to present a detailed study of poverty in Riohacha and the necessary investments to advance in its solution.The main indicators reveal that informal employment, low educational attainment, and lack of access to basic services, are the most recurrent deprivations in households.In addition, these are concentrated in the periphery and the dispersed rural area, where there is also a large percentage of indigenous population.Based on the results, an intervention is proposed in four sectors: education, employment, housing, and public services.The total cost of the proposal is estimated at 372.7 million dollars for the period between 2019 and 2030.