In this article the authors make a general description about the current context of ecotourism, ecological marketing and post-conflict in the department of Cordoba. As a support strategy for these activities, some of the most important sections described in the Plan 2016 -2019 United by are taken into account for this purpose; also studies carried out as the Tourism Development Plan for the Department of Cordoba 2012 still in force. In the first instance, definitions of some expert authors are remembered in the variables that are the object of study; however, before, the current situation of tourism in Colombia is described, and for this, the statistical data thrown by the MCIT is taken into account. Then, in its current context for the region, ecotourism is analyzed as an emerging activity and development opportunity; the ecological marketing, as a fundamental tool to carry out the first thing; and finally the post-conflict, as that independent variable that will serve as the scenario in which the plans and actions of green marketing will be established, to promote tourism and its variants in the region.