The research is aimed at identifying the impact of an environment of Project-Based Learning (PBL) mediated with ICT, on the academic motivation of high school students in the teaching of basic concepts of electrical circuits, in the subject of electric current in the area of technology. The unit of analysis was grade 9, whose ages range between 14 and 16 years of age. A qualitative approach was used with case study design and focus group and observation techniques. The analysis was grounded theory evidencing a significant contribution in the interest of students known as "situational interest", arising, attentional responses and academic involvement that help guide behavior toward academic motivation.