This paper talks of the importance of adoption of sustainability as corporate strategy by businesses in the developing world. Sustainability has been viewed in this paper primarily from the perspective of biodiversity conservation. Businesses inherently depend on the ecosystem services (i.e. services provided for free by the ecosystem to the human community), while non-acknowledgement of these services in course of the working of the firm may affect the firm's long-run bottom-lines. The firm's ecological footprint that comes in the way of biodiversity conservation and degrades ecological health essentially erodes the "natural capital" of the planet on which the firm is dependent. It is in this context, the paper brings in the notion of Creating Share Value (CSV), as conceived by Porter and Kramer (2006 and 2011) in a broader context, as also the importance of ecosystem services and their valuation in shared value creation. In the course of arguments in this paper, it emerges that by embracing sustainability as corporate strategy, firms are essentially creating shared value. This is exhibited in this paper through the application of valuation of ecosystem services. The paper exhibits two cases of ecosystem service values at two different scales: one at the scale of a wetland ecosystem (namely the Kunnigal wetland), and the other at the scale of a landscape (namely the Terai Arc Landscape). In this context, it also brings in the notion of ecosystem services as "GDP of the poor" thereby linking ecosystem services to livelihoods. In the process, the ensuing discussion entails how businesses need to use these values of ecosystem services in the course of decision making.