The creation of companies is an engine of growth and development that allows the transformation ofunstable economic scenarios into competitive ones; However, not all business plans become successfuland position themselves in a sustained manner in the market, a situation that implies that the entrepreneurintroduces innovative strategies supported by ICTs and aimed at generating a source of employment, butalso to offer a Value added to its stakeholders. This article is made with the purpose of providing a reflexiveposition around the importance of the creation of a company in the Caribbean region of Colombia, a sectorin which, although in the last years it has undergone considerable development, A privileged location forthe development of new companies, many of them fail to consolidate, which is reflected in the high ratesof poverty and unemployment that coexist in the region. One of the conclusions of the study focuses onthe creation of companies is constituted as a pillar to revitalize the emerging economic, in addition, is animpeller of social development, to the extent that contributes to the welfare of the population.