The paper assumes Philosophy of Technology importance in Affective Computing and Social Network Analysis from three perspectives: challenges generated by changes in relationships stablished in social networks, contemporary interactions nature between artifacts, humans and environments throughout concepts as meaning and experience and applying data mining to enhance information comprehension, reflection and influence in contemporary knowledge societies. Through a flexible methodology of comparing concepts presented in literature to expert's viewpoints, it outlines some of the key ethical issues around analysis of social interactions shared in the web.