The adequate management of money is important, and therefore the Personal Finance emerges as axis of support.The present study through the qualitative methodology has as objective to know the symbols, meanings and practices associated to the personal finances on the part of university students of Bogota.A theoretical sampling was used with the participation of 25 students from public and private universities, between 18 and 24 years old.The results show that young people seek short-term experiences that result in their personal finances, without disregard for savings or excessive indebtedness.In conclusion, that the educational approach to personal finance requires renewal in terms of the perspectives, expectations, tastes and needs of the new generations.