This article analyzes the importance of strategic knowledge in the implementation of a software development industry derived from academic processes. For this purpose, an exploratory research of students' conceptions regarding strategic knowledge is considered as methodology and analyzed the relationship between these conceptions and aspects such as the tendency to share knowledge, knowledge of development methods and knowledge of the dynamics in the industrial sector. These initial conceptions will serve as the basis for the conception of a productive model of software industry enrolled in the systems engineering program of the “Corporación Universitaria Americana”. Challenges and conclusions are proposed in this regard.