Globalization, understood as a process of integration of both economies and societies, has led to certain changes that are not always positive in the countries, mainly in developing countries. Attitudes towards the effects of globalization have been diverse, but this article focuses on an alternative for 21st century organizations: the solidarity economy model, which can contribute to build the social fabric, to conceive fair social relationships and consolidate a pluralist economy. In particular, the role of cooperatives in the local environment is reviewed, also their ability to formulate adjustments that make them viable for their members and that allow the development of mechanisms that bring them closer to the consumers of their goods and services.