We know that ageism is bad. It has a negative impact on our lives as well as on society at large. We know less, however, on ways to intervene in order to reduce or eliminate ageism. This section outlines primarily legal-judicial attempts to address ageism, with a specific focus on the European scene. We also present an educational intervention that capitalize on intergenerational relations to reduce ageism. We conclude this section with a call for action, to identify new methods to fight ageism.