Objectives: This research proposes guidelines for the conceptual design and pre-operational stage of the Strategic Public Transport Systems, which are part of the National Urban Transport Policy in Colombia and which focus on the transformation of transit. Methods/Statistical Analysis: The early stage of operation of the Strategic Public Transport Systems will be emphasized because there are no practical guidelines to date that help understand and implement this type of transport system for Colombian cities that have between 250,000 and 600,000 inhabitants approximately. Specifically, the research makes a diagnosis based on secondary information obtained from the conceptual and detailed design of Transport System of Pasto, in order to propose technical guidelines for three major components: operational, institutional and image. Findings: The main weakness of the institutional component is identified in the fact that the National Government has not defined mechanisms to monitor and control traditional transportation systems. However, a monitoring committee was set up for the implementation of the new PNTP. It should be invested in the planning pyramid of the framework of business transformation. The proposed guidelines should be understood as a series of actions, decisions and conditions that seek to increase efficiency in the implementation of SETP. Application/Improvements: This is a document recommended for Mayors, managers of \
Tópico:
Consumer Behavior in Brand Consumption and Identification