The purpose of this article was to show the idadismo and the role of the communication media as promoters of an aging with more citizenship and less prejudice against the elderly.From the media discourses, it was verified that these still are very ruled in the culture of the youth.What ends up causing in the social environment a "psychological repulsion" for everything that reminds decrepitude and mortality.Thus, all the knowledge of the elderly as well as their beliefs, opinions, ideologies, longings and abilities are not usually valued.It is therefore necessary to deconstruct certain myths and outdated ideas of this phase of life that insist on inhabiting the popular imagination.To this end, communication media need to be more engaged in this purpose, taking into account, in particular, the recommendations of the Statute of the Elderly and the National Policy of the Elderly.