Results are presented from recent measurements of the production cross sections of W and Z bosons in proton-proton collisions at √ s = 7 TeV.The bosons are reconstructed in decays to electrons, muons, and taus, using the ATLAS detector.The general selections and methodologies for background estimation are surveyed.The cross section results are shown to be in good agreement with the NNLO predictions of the Standard Model.Precise measurements of the p T distribution of W and Z bosons are also reported and compared to theoretical predictions from QCD.The analyses discussed use a dataset corresponding to 30-40 pb -1 of integrated luminosity, acquired during the running of the LHC in 2010.