The object of this essay is to think over Jorge Eliécer Gaitán's image in the construction of memory and collective identities in Colombian society, having as central discussion axis, political representation ways of the liberal leader and his involvement in the construction of images, monuments and symbolic tributes that remind people his ideas and ways to make politics. The idea is to create a debate upon memory places of political leaders that Colombian society has, particularly, it enquires about the relationship that historical monuments have with the image of the liberal leader Jorge Eliécer Gaitán.