The objective of this research was to determine the relationship between financial management and competitiveness of tourism sector companies in the Colombian-Venezuelan border.The research was applied, cross-sectional, descriptive and correlational with no experimental and field design, supported by the survey instrument, which was applied to the administrators and financial managers of tourism companies.As a result, it was obtained that the majority qualified with a high level of presence of the indicators.Likewise, it was concluded that there is a consistent correlation between the variables financial strategies and competitiveness, by identifying financial planning and competitiveness for the success of tourism businesses in the Colombian-Venezuelan border.