This text is the result of a research process produced in the group of studies of the Image affiliated to Universidad Jorge Tadeo Lozano (Colombia). It analyses the concept of the city and its relationship with the construction of what it meant to be modern in Bogotá, Colombia, since the entrance of American Cinema in the Nineteen-thirties, when a great deal of film producers exerted a great influence on the Latin American market. This analysis starts with aspects such as the introduction of the Star-system; the concept of being modern and the process of modernization in Colombia, the heralds of cinema, and the analysis of visual discourses