espanolEn el sistema-mundo-moderno-capitalista, la empresa y el desarrollo son fenomenos fundamentales que mantienen relaciones interdependientes concretadas por el Estado neoliberal. Asi, la institucion empresarial impulsa el desarrollo modernizador funcional al capital contrapuesto al contradesarrollo vital funcional a la vida. Por lo anterior, resulta necesario reinventar la empresa en funcion de la vida. En tal direccion, una contribucion importante emerge al desafiar, a partir de las ideas del posdesarrollo, los discursos/practicas convencionales/funcionalistas que sobre estrategia organizacional se promueven. Esto toda vez que la estrategia, entendida como el conjunto de planes, patrones de conducta, formas de posicionamiento, perspectivas de los lideres y estratagemas frente a competidores, es una de las variables clave que al girar en torno a diversos topicos dinamicos permite la coordinacion de la empresa y, por tanto, influye sobre el desarrollo que aquella genera. Es de resaltar que para la construccion del articulo se privilegia una metodologia cualitativa (constructivista-interpretativa), con metodos de investigacion y analisis documental, entrevistas a expertos y elaboracion de textos argumentativos. EnglishUnder the modern/capitalist/world/system, the enterprise and the development of the social contexts maintain codependent relations materialized by the neoliberal State. As a consequence, the neoliberal enterprise is responsible for the establishment of a modern development bounded to the capitalism and opposed to one contra – development, functional to the vital operation of life. Consequently, it is critical to re-invent the concept of enterprise, connecting it with the functions of life. Bearing this in mind (and using the ideas of the post-development), I seek to contribute to this discussion by challenging the ideas, practices, and discourses of the Organizational Strategy. The notion of strategy that I seek to challenge is defined by Furrer, Thomas and Goussevskaia (2008); Guerras-Martin, Madhok, and Montoro-Sanchez (2014); and Mintzberg (1998), as a combination of plans and patterns of behavior, forms of positioning and perspectives of the leaders and stratagems against competitors. In other words, the strategy is a significant variable which moves around many and dynamic subjects. It allows the coordination of the enterprise and influences on the development that it generates. I privilege a qualitative methodology (constructivist/interpretative), documentary analysis, interviews with experts and the presence of argumentative texts.