In order to construct a theoretical and methodological model for studies of sociocultural politeness, attenuation and intensification in Spanish spoken in Medellín (Colombia), in our previous studies we have shown some relevant aspects of the predominant faces in the sociocultural group of this area that are: face of being and looking kindly, friendly, cheerful (Jang, in press), respectful, proud (Jang & García, in evaluation a) and simple (Jang & García, in evaluation b). Following this line of argument, in this paper we show another important face in this sociocultural group: face of being and looking hard worker.