The deterritorialized nature of media, at times prevents detection –unlike problems related to poverty, physical violence, the exploitation of natural resources– its direct relationship with social injustices, inequities, exclusions and restraints. In the current phase of the system/ world/modern/colonial the mechanisms of domination become more "democratic" and "liberal", the effects of truth, produced by the media, anesthetize the gaze, and hence, the body and the senses. The objective of the article is to reveal the governmentalized character of media images reflecting on that network of global power that guides the conducts through media, conceptualized in the text as "media device of governmentality." It is concluded that the functioning of this device is based on technologies of noopolitical power and capitalist and colonial rationalities.