Objectives
 . This study aimed to test whether gender stereotypes remain automatically activated following cues
 related to gender, despite years of promoting equality, and how it could correspond with explicit measures.
 Method
 . Seventy undergraduates performed a sequential priming task, in which the gender categories were
 presented subliminally. Culturally speci
 fi
 c gender stereotypes were used as targets. In addition, other signi
 fi
 cant
 variables related to gender (self-assignment of stereotypes, identity and ideology) were assessed explicitly.
 Results
 . At
 fi
 rst, the results showed a non-priming effect, indicating no implicit gender stereotyping. However,
 a more detailed observation of the data revealed that participants could be differentiated according to the
 effects that appeared: the congruency and the reverse priming effects.
 Conclusion.
 While gender stereotypes
 were automatically activated in Group 1 (positive socres), implicit stereotype inhibition seemed to take place
 in Group 2 (negative scores). Egalitarian goal activation is assumed to explain the reverse effect. The activation
 of different contents from the same primes emphatically suggests that more effort is needed to develop strong
 egalitarian commitments. Results also support the potential dynamic of gender stereotypes, even at an implicit
 level.