This paper presents the results of a research on political marketing aimed at identifying some of the behaviors of Bogotá’s voters in relation to the offer of candidates’ proposals in the electoral period, as well as to know some percep- tions of voters about the political communication that takes place during the pre-election period. Political marketing is considered as a technique that allows to capture and to know the needs, desires and aspirations of a society to later gain the power and to solve those needs. Likewise, political communication is considered as techniques and procedures for the exchange of speeches carried out by some political authors (politicians, communicators, journalists) in order to influence or persuade other political actors (citizens) to support certain decision policies, especially within a democratic regime. The study findings are presented in the results section of the quantitative analysis an in the conclusions section.