In an attempt to think beyond the concept of an impersonal market, the proposal of a plural market arises to offer a real encounter between people who, though guided by individual interests, can find common interests that allow the construction and strengthening of civil virtues without which the market would not make sense. This proposal is part of the civil economy. This paper analyzes the problems of gold supply for national jewelry, considering associativity as a tool to reclaim the possibility of a common space in which the state, the market, and the community can interact as protagonists of a plural market.
