This article focuses on the three literary magazines for women in which Juana Manso wrote between 1850 and 1860. All of them promoted the moral illustration of their readers, although their pages also evidenced her commitment to building a literary career. These texts concentrated on the use of playful tones and on the world of entertainment in order to seduce female readers. They also focused on the use of the newspaper as an arena for the construction of Manso's authorial figure, foreshadowing by several decades the way in which women writers used the press to strengthen their authorship in the fin de siècle cultural field.