The objective of this research is to determine the incidence of ethics in the productivity of four companies in the light of the approaches of García-Echevarría, Gómez-Pérez, Guédez, and Morris; to achieve this, the approaches of the four authors are outlined through a comparative table and then analyzed using the Strategic Options Development and Analysis (SODA) methodology, the results are contrasted with the codes of ethics of four companies in the Colombian business community. In addition, survey is applied to the managers and employer of the production area of the companies. The results show that of the 30 analyzed values 25 are given a medium or high importance, which translates into a high degree of internalization of the values considered important by the authors.