Films and edible coatings are practical to protect food from external contaminants and their natural process of decomposition looking to extend their shelf life. This practice has been growing in countries like China and Spain from processes of research, development and innovation in the generation of natural biopolymers, using raw vegetable or animal origin materials. In Colombia there have been studies in universities, highlighting technical studies to create new types of films and coatings. The proposed business model, warns that in Bucaramanga entrepreneurs in the food sector, need to understand this technology, sensitizing them to develop projects, enabling them to be more competitive in international markets. The focus of this research is exploratory and the sample selected for convenience; supported depth interviews applied with experts from companies in the food sector. The interview is structured with open questions. In the analysis of the arguments of the respondents, situations common agricultural industry are identified, throwing as a result the non-viability of the business model for this city, for its low interest in investment for research and development projects.