This article provides a brief reconstruction of the research project Design and assembly of the virtual radio station of the Universidad Pontificia Bolivariana Seccional through which it sought to develop a proposal for the creation of a virtual media to respond to the dynamic imposed by the knowledge society; in that sense, the Project endured methodological design of collective action, which enables the needs and expectations of the internal public of the Universidad Pontificia Bolivariana Seccional Bucaramanga, about the implementation of one virtual radio station. In that way, in developing this research work was obtained from the station communication project, its schedule, corporate image, the production of five pilot programs and emissions testing of the virtual radio station.