The purpose of this article is to analyse the emergence of new religious markets in the locality of Pisco Elqui, IV region of Chile. Using a qualitative methodology with an ethnographic approach, it seeks to understand the goods and services commercialization and the spiritual, mystic, esoteric character process as well as a multiplicity of therapies, spiritual trips and the transmission of ancestral knowledge. Hence the results reveal the transformation of said place in a new space for the commercialism of the sacred; its religious, magic, spiritual and esoteric expressions represent the confluence of local elements and global attractions for the new types of contemporary believers.