The incorporation of young farmers’ perceptions about ecotourism is important for decision-making. This was an exploratory and descriptive research project aimed at understanding young farmers’ views of a community-based ecotourism (CBE) project. Q methodology was used on a population of young adult farmers, of a small community in the state of Puebla. Three factors reflected their views: There was a group of people who wish to stay in Mexico to pursue the ecotourism project, but lack capabilities. A second group included young farmers who perceive ecotourism as a conservation project, but want to migrate to the United States. The third group was composed of people who envision ecotourism as a source of income for the community’s women. The analysis elicited an important inquiry in relation to environmental inter-generation: what kind of development are future generations pursuing?