The perception of the world and the interaction with other people produce merely human expressions. That action defined in products is an esthetic act. Moreover, its process links to that act: the how and which factors determine it. It that sense, geographical and /or historical scopes are understood; circumstances that cannot be separated from the creator or from the play. In addition, in such a referent of the individual with his social environment, appears what is ethic when actions and interpersonal relationships are regulated. Thanks to that inventive act or creation, the individual communicates and therefore creates language, writing, and art. Objects get a value from subjectivity and such a subject that desires or refuses produces the esthetic experience.