In this article a conceptualization set against the radio format is proposed known like radioclip, one of the sonorous products of greater utilization in recent years, especially in support to strategies of information, education and communication (IEC). Due to the multiple esthetics exploration possibilities that offers, this format is of great use in processes of sensitizing on subject matter of social reflection and collective interest as the environment, the human rights, the civic participation and the reproductive and sexual health, among others. Upon analyzing its characteristics, is observed that in its execution are incorporated elements of the musical, informative radio kinds and dramatized, what permits to define it as a hybrid format.