This essay examines the work of the Colombia Hip Hop group called Choc Quib Town at the beginning of their career. In order to do so, three videos published between 2008 and 2009 are analyzed. These three videos show their desire for an performance that showcases their Afro Colombian identity that at the same time finds a way to vindicate the rights of this ethnicity to have a dignified and proud entry into Colombian mainstream. Their lyrics and images as seen in this virtual platform is a form of protest that deepens our understanding of the inequalities still suffered in the Chocó region of Colombia.