In light of the social dynamics in today's world, Distance Education has become the main strategy aimed to increase capacities and opportunities, in order to achieve optimal levels of social welfare. However, despite of the flexible programs that facilitate university linkage such as Technology and Business Management, offered by Instituto de Proyección Regional y Educación a Distancia - IPRED of Universidad Industrial de SantanderUIS, the number of graduates compared to the number of newcomers is not the expected: during the period of 2007-2009 it was identified a dropout index of 55% and 28% respectively. This quantitative study of descriptive design it's based in a stratified random sample, and allows the identification of characteristics, behavior patterns and attitudes, in order to indicate the specific behavior of the deserters. As a result, it was established that socioeconomic motivations of dropout are interconnected with other variables, affirming a multi-causal phenomenon that guides the construction of socially responsible strategies of monitoring and permanence, in the pursuit of its decrease, in the framework of Social Responsibility of UIS.