This article wants to show, from the analysis of racism and of the speech of the elites realised by Teun A. Van Dijk, that the ethnic dominion and racism still is a central problem in the present western society; that racism does not consist solely of the expressed ideologies of racial supremacy in evident aggressions, but of subtle way is present in the opinions, attitudes and ideologies of the daily, that declare through the political, corporative, media and educative speech.It is tried to emphasize the text effects and, as well, speaks effects on the public policies and their direct incidence on the diverse minority groups in democratic countries.