This paper describes and explains the Argentinian tourist image as a foreign policy.For this purpose, the three main promotional brochures of Argentina as a tourist destination were qualitatively analyzed.They were designed by the Ministry of Tourism in 2000 and are actually distributed abroad.The resulting variables and descriptions, considering the three constitutive elements of any State, draw a picture of a peculiar Argentina in terms of territory, society and institutions.Tourist messages were firmly framed in the Eurocentric concept of western modernity: a paradigm spread worldwide for the last five centuries, as a political and cultural strategy of domination -nowadays revisited by the name of globalization.