We want to stress the importance of experimental poetry that appeals to the incorporation of new technologies for the study of cultural consumption and collective imagination, with focus on the movement of languages —and the reciprocal recourse between literary or artistic productions and advertising. From its specificity, these productions contribute to affirm, deny or doubt social meanings and symbols, and to institute temporalities, sensitivity and attention regimes, among others. What is the impact of these technologies in the discourses of art criticism? What place takes up these concerns in the academy?