Software process improvement has become a logical way to address the growing need of increasing the competitiveness in software development organizations. Unfortunately, not all process improvement implementations have the desired results, because the existing models and standards focus their attention on “which activities to implement” without addressing “how to implement them”. However, identifying which are the activities to implement is not enough; the knowledge of how to implement them is required for a successful implementation of software process improvement initiatives. This paper shows a method that provides strategies for the implementation of software process improvements based on the contextual aspects in which the software is developed, so that, the strategy is provided according to the organization needs and their work culture regarding project management. © Springer International Publishing Switzerland 2016.