This investigation is focus on the utilization of HTML5 technology in platforms for Android, Blackberry and IOS as an accessible media that permits the farmer to obtain the price of agricultural products during a short time, that in such a way the farmer can make opportune decisions about the sale, the plantation and the harvesting of the product.Besides analyzing the socio-economic impact on the rural zones in Colombia, this industry of technology of information and communication would permit competition useful for the farmers with this new technology.Future works will analyze the performance of other apps in proprietary software product based.