The purpose of the paper was to investigate citizens' experiences and feedback related to strategies and products targeting energy savings and emission reduction in Sweden. Survey results presented in this paper showed that consumers did not make use of the advantages of the smart meters and that tailored feedback is necessary to help them save electricity. Moreover, despite the high satisfaction levels among electric vehicles owners, additional improvements (e.g. reliable charging infrastructure) and information are needed to attract potential owners. Effective information dissemination is thus a crucial part of increasing urban sustainability.