The research analyzes the attributes of the constructed surroundings and the functions of the social environment that determine the attractiveness of the traditional public marketplace and foster active aging in Aguascalientes, Mexico. The methodology consisted of conducting a survey of elderly people and collecting data from environmental sensors at the public marketplace of Terán. The results showed that the attractiveness of the traditional marketplace in relation to optimal interaction with the needs of the elderly is determined by the functionality of the attributes of the constructed material surroundings and the usability of the functions of the social environment. It discusses the possible benefits of the attractive public marketplace in stimulating active and healthy aging, as well as the general quality of life in old age.