This article presents and discusses the profiles of three characters-titles of comics Monica's Gang, Maurício de Sousa -Pelezinho, Ronaldinho and Neymar Jr., stars of Brazilian football -to highlight the different forms of symbolic representation of football in media imagery.From a methodological work of semiotic-discursive monitoring of printed editions from February 2013 to February 2014, we selected some passages to highlight the distinct nuances of knowledge about football in the narratives conveyed through certain signical occurrences.They are: Personality characteristics of heroes (historical subjects) and its parodic paraphrastics bases; figurativities football -the presence of the ball, social and educational aspects of sport, ideological advertising, stereotypes and narratives underlying moral and political indices.Based on this categorization and the theories of Roland Barthes and Umberto Eco language, we identified that the magazine Pelezinho, older proposal of the author, focuses on the character much of the cultural repertoire of Brazilian football of 70-80 years, condensing language issues and behavior, as well as the dissemination of knowledge about soccer and its pedagogy, including their emotional and social consequences.Have the stories of Ronaldinho and Neymar Jr. have their proposals ordered from recurring themes of the national media agenda of the 2000s, with a smaller commitment to knowledge about football.Through problematics little plots, the editorial policies of these last two thematize amenities of childhood, engage ideological campaigns that reinforce stereotypes and moral standards, usually extracted from the journalistic factuality and / or the Brazilian media-sports mythology.