Propose strategic lineaments are the main basis of this article. Strategic lineaments make easier the joints of the University functions, as university teaching, extension and research, with the purpose of strengthen the university-social environment under a focus on University Social Responsibility and it tends to answer for actions and consequences which make an impact on diverse groups of interest contributing to improve the living conditions. A methodology was developed: in the field, descriptive, critical as a sign of some local Universities in the Atlantic Coast, divisions of extension of the faculties and academic programs. The aim of this proposal has lineaments that define a typical interest of Social Responsibility, all together help providing to establish long-lasting strategic alliances with the environment, drawing on means of communication as loyal agents of social transformation. Thus, the actions of Social Responsibility are well structured.