Communication studies follow different paths, including the fi eld of digital technologies.In the fi eld of social networks and transmedia narratives, in particular, there is a wide variety of studies, but most of them refer to fi ction, whereas journalism does not develop empirical studies.This paper presents the fi rst data from a theoretical and practical study on journalism and transmedia narrative that includes social networks and mobile devices.To this end, the study adopted the quasi-experimental method.It is expected that this study can provide new insights on the subject.