AbstractResearch on decision making in marketing has concentrated on descriptive studies using decision models or has evaluated information usage based primarily on the environment in which the decisions are being made. Little effort has been made to defme the style of decision makers based on the role of and dependence on marketing information and related constructs.This study develops the notion of management style as it applies to information valuation. Surveys of marketing decision makers in independent samples from two countries confirmed the existence of distinctive management styles along the seven dimensions investigated and revealed that style differences, have a minor impact on information valuation. Propositions of information valuation/management style relationships based on traditional information valuation “theory,” were not supported. The management implications of the fmdings are discussed. Additional informationNotes on contributorsGerald AlbaumGerald Albaum (Ph.D., University of Wisconsin) is professor of marketing at the University of Oregon and Senior Research Fellow at the IC2 Institute, University of Texas at Austin. He has authored and co-authored numerous research papers on topics in international marketing, research methodology, and marketing management and strategy. He is co-author of two widely used textbooks—International Marketing and Export Management, Second Edition (Addison-Wesley Publishing Co.) and Research for Marketing Decisions, Fifth Edition (Prentice-Hall, Inc.). Dr. Albaum has been a visiting professor at universities in Denmark, Finland, Australia, New Zealand, Turkey, France, and Hong Kong.Joel HercheJoel Herche (Ph.D., University of Oregon) is visiting assistant professor of marketing at the University of the Pacific. His research interests have focused on cross-cultural marketing and measurement development. His research on these topics has appeared in a wide variety of marketing journals and conference proceedings.Brian MurphyBrian Murphy (Ph.D., University of Auckland) is dean of the faculty of business at UNITEC Institute of Technology in Auckland, New Zealand. He was previously Associate Dean of Commerce and Economics at the University of Auckland and has had appointments at the University of Oregon and London Business School. He was a pioneer of marketing research in New Zealand, founding a major research company. He has other practical work experience in forestry, manufacturing, and advertising. His current research interests include future studies, stakeholder analysis, and business ethics.