This study was conducted with users from the subsidized health regime living in district 16, in the city of Medellin, Colombia, 2010. Objective: to understand the experiences and meanings that users of the subsidized health regime living in district 16 have regarding the quality of care in health services. Methodology: qualitative and ethnographic research. Ten users of the subsidized regime were interviewed. They were over 18 and from either sex. Results: the meaning of quality emerges from the experiences of these users when using health care services. To facilitate their understanding, the health care process was divided into 4 stages: pre-care, initial care, care per se and post-care. For users, quality is dictated by three factors: how humanely they have been treated, whether the problem was solved or not and the extent to which their expectations have been met. Conclusion: Experiences vary throughout the stages of the process and condition the users' meaning of quality. For users, humane treatment, equity and participation are vital.