Recognize that regions are increasingly confronted with processes of internationalization involves looking for alternatives within their localities to enable them to generate endogenous development processes. Precisely through ICT municipalities can implement tools that not only strengthen education, but also become a media to help them promote their territory. This article will expose some theoretical framework to conceptualize ICT and territorial marketing and find the relationship between them, in order to determine the importance of this relationship as a competitive development strategy of a region. Afterwards, the methodology is shown, fundamental basis for the findings obtained, and finally evidence of this relationship in the three municipalities under study is presented.