From the obvious economic, political, social, cultural and environmental imbalance that threatens the global sustainability, it is necessary to strengthen the active and constructive participation of professionals who lead organizations whose processes generate socio-economic welfare in an integrated way. Therefore, this research seeks to propose strategies and mechanisms aimed to build capacities in the business sector of Bogota for the creation of shared value, based on the incorporation of practices of Corporate Social responsibility (CSR), so take into account the most important needs of customers by determining its particular success and their environments, long-term