The current social and economic situation in Latin America has an structural complex that threatens directly against the fundamental principles of human conduct. The late arrival of the modern project and the progress of the neoliberal economy have weakened the power of political and legal institutions in the region, so that the so-called welfare state has been replaced by governments that focus all their interest in foreign investment and economic growth. As such, it is necessary to restore and strengthen the commitment of individuals from civil society structures as architects fully human life; this will be possible to the extent that the citizen is formed as an ethical-political allowed, through ethics and public communication, to have a fundamental political empowerment necessary to demand and build good lifestyle scenarios, just and dignified for all people .