The researchers network Ascolfa-Riaco, formed by the appointed universities to Capitulo Oriente (East Chapter), and the Faculty of Management, Economics and Accounting Studies from the Universidad de Santander (UDES) have great interest to contribute to this project in social and economic development of the region, providing strategies to improve attitudes, values and skills facing entrepreneurship to the higher education institutions, future entrepreneurs as agents of socio-economic development and high potential for job creation. In the first phase of the project, students entrepreneurial characteristics are identified and based on that will be proposed in a second phase, training strategies. Later, in the third phase the effects of the implemented strategies will be evaluated, in response to the objectives and principles of the Law for the Promotion of Entrepreneurship Culture. By being involved the academic and research community, the results are expected to impact in the region to stimulate production with the creation and sustainability of competitive companies. The application of the data collection tool takes students from different universities of East Chapter.